Thursday, October 25, 2012

Current Trends in Health and Fitness

Earlier this year I attended the National Strength and Conditioning Association (NSCA) Personal Trainers Conference. During the conference, I learned some useful information and received validation that I am on the right path when it comes to my personal approach to workouts and fitness in general. Since these types of conferences are a good reflection of current trends and future directions of the health and fitness industry, at least among true fitness professionals, I thought you might be interested in learning about the most discussed topics during the conference.
On a side note, there are always personal trainers and other health and fitness employees who have no interest in increasing their knowledge or providing better information to their clients/customers. These people are not representative of the entire health and fitness industry, although they do make up a significant portion of it. The true professionals realize that health and fitness information is constantly evolving and we have to keep learning if we want to provide our clients with the most accurate information and the best quality service.
Personal trainers and other health and fitness employees who are not interested in improving their knowledge or staying up to date with information are usually more concerned about making money than they are about their clients. Naturally, it is best to avoid these people whenever possible, because they generally provide lower quality products or services that will not help you effectively reach your goals and generally result in disappointment and frustration.
Okay, with that little diversion out of the way, let's get back to the conference. There were many different topics covered during the conference including nutritional issues, performance enhancement for athletes, training special populations (children, elderly, people with injuries, etc.), and more. However, even with this wide variety of topics, there were some topics that seemed to keep coming up over and over in different presentations.
Probably the most frequently discussed topics were related to movement, specifically the importance of moving correctly and training to correct poor movement patterns. If you have followed my writings over the years, it should be no surprise that proper movement is very important to me and it is great to see that movement issues are taking a more prominent role in the health and fitness industry.
There are many reasons why movement technique is getting more attention, but one of the driving forces is actually the rising cost of health care. As health care slowly shifts from just treating problems to actively preventing them, research has found that people who have incorrect movement technique are more likely to develop muscle and joint problems later in life, which results in higher numbers of joint replacements, falls, and other major problems. To make matters worse, these problems are not only found in the elderly.
With the removal of physical education from many schools, children are growing up being less active. This not only has implications for increasing levels of childhood obesity, but it has consequences for movement as well. We are finding that inactive children are much more likely to have poor movement technique when they grow up, which results in premature deterioration of their body. Younger people commonly have physical problems that should not occur for another 10-20 years or more and many of these problems are the direct result of poor movement technique putting excessive wear and tear on their muscles and joints.
The good news is these incorrect movements can be retrained and when poor movement patterns are replaced with correct ones, people can dramatically improve their long-term health. Unfortunately, training biomechanically correct movements is more complicated than just performing random exercises and exercising on traditional machines will generally not do the job. It takes concentration and awareness of what muscles are contracting and how each segment of your body is moving, along with the knowledge of how each movement is technically supposed to be performed.
When all these elements are put together in a well-designed training program, people of all ages and ability levels can improve their overall health and physical function. This was evident at the conference, because there were sessions on exercising and training movements with many different types of people including, children, elderly people, athletes, pregnant women, and people with injuries. It is clear that training is advancing past simply working individual muscles and becoming more about training each muscle to work correctly with the rest of the body.
Proper movement was not the only topic covered and many of the usual subjects were represented as well. On the nutrition side, protein intake and supplementation are still popular, because people are always interested in learning things they can do to improve their results. Another topic that continues to be noteworthy is eating disorders, along with the importance of developing good eating habits. People with bad eating habits (eating too much before they go to bed, eating too few calories, etc.), almost always have a hard time making progress, because even a great exercise routine can be undone by poor nutritional habits.
There were also many sessions with practical information about different types of training and demonstrations of new training equipment. Much of the focus was on training to improve specific attributes, such as speed, agility, power, and balance. Improving these different characteristics is important for improving physical performance in athletes, but they also have applications for improving performance in everyday tasks and improving the quality of life in all segments of the population.
Of course, no conference would be complete without sessions on core training, because everyone cares about their abdominal muscles. Fortunately these sessions were not about generic topics, such as training to get 6-pack abs, but rather training to improve the function of your body. The core muscles are essential for protecting your spine, maintaining good posture, preventing back pain, and much more, but many people still only think about how they look and not about how they function.
The topics discussed above were not the only ones covered during the conference, but they were the most common ones. When looking at everything, it's clear the overall theme and general direction of the health and fitness industry is learning to use specific exercises and movements to improve physical function in people of all ages and ability levels. As time progresses, hopefully training not just to improve appearance, but also to improve physical function, will become a standard for personal trainers and others in the health and fitness industry. Unfortunately, right now we are still a long way from that happening.

Thursday, October 11, 2012

Thoughts, the Foundation for all Health and Fitness Achievement

"Whatever the mind of man can conceive and believe it can achieve" - W. Clement Stone
Like any learned skill, there are certain basics that must be mastered first. The very bedrock upon which all health and fitness achievement rests are thoughts. Everything man-made in the world or any action you've taken in the past all started with a thought. There is not one man-made object or goal that didn't start as a thought in someone's head that was then made into reality. Your toaster, your TV, your automobile, your desire for better health.
A single thought ultimately transformed into physical reality.
In order to achieve any health or fitness goal you must start with this basic concept; thoughts are things. Thoughts are the foundation upon which you build the framework for attainment of your goal. Every thought has a physical manifestation in our bodies; every thought produces physical substances called neuro-transmitting enzymes that have instant effects on how we feel and who we are at the cellular level.
Don't believe me? Think of biting into a big, juicy lemon or think about fingernails slowly running down a chalk board and tell me you didn't have an immediate, physical response.
Or how about a thought that changed the world?
Every day, thousands of times a day, all over the world people fly from destination to destination. It's amazing that a person can step into a device that lifts them off the ground and flies through the air at great speed sometimes over great distances safely carrying them to their destination in a matter of minutes or hours! Only a bit over a hundred years ago that would have been considered impossible or a miracle. Yet it happens every day today and it started with a thought in someone's head that man could fly. On December 17th, 1903 the thought that man had had for generations to fly, became reality.
That is the power of thoughts!
If you can have that kind of immediate response from such a simple thought, just imagine what you can accomplish with a focused, burning desire backed by faith and persistence!
Life isn't fair or normal, there's just life. But that should be a comforting thought. If life were fair all things would be equal and all people would be equal. The logical conclusion is that there could be no social movement up or down, no bettering of yourself nor worsening, no getting healthier, just stagnation. Because life isn't fair it means you have the ability to control whether you improve your life or make it worse but at least you have the ability to make change.
What about external influences which you have no control over? Say your significant other is killed in a car accident or you become paraplegic in a skiing accident. The list could go on and on. But there is one thing you have total control over.
Viktor E. Frankl, a concentration camp survivor, put it best in his book "Man's Search for Meaning,"
"The one thing you can't take away from me is the way I choose to respond to what you do to me. The last of one's freedoms is to choose ones attitudes in any given circumstance."
The only absolute freedom you have is choosing how you react to life. And how you choose starts with a thought.
Who you are right now is the sum total of what you've thought about up to this moment. If you're not satisfied with who you are right now, the good news is who you will be from now on is entirely up to you. Change your thoughts and you can start changing yourself. If you want to lose weight or be more fit, it all starts with a thought.

Thursday, October 4, 2012

Health and Fitness Business

Online search activity rose thirty-nine percent last year to hit an all-time high of 5.7 billion searches, according to Nielsen Netratings, the global leader in Internet market research. Studies have also discovered that searchers are using the Internet as their global and local "yellow pages". Whether they are searching for the latest movie times, a good Moroccan restaurant, a nearby health spa or a fitness center in their city, fewer and fewer people are picking up the big yellow book and spending fifteen minutes trying to find your listing.
Instead, they have a permanently-connected broadband link to Google, Yahoo, MSN or their favorite local search portal, and within seconds they have typed in something like "Denver health spa" or "North Seattle chiropractor," received thousands or millions of results, and scanned the first few until one catches their eye.
Many business owners in the health and fitness industry think it is good enough to put up a web site and print the URL on their business card. They have no idea that thousands or millions of other web sites are competing for the same terms (usually product/service+location) or that, without being properly optimized, their web site is destined to sit in the darkest corners of cyberspace. If the purpose of the site is to act as an online brochure, sort of a convenience for those who already know about your business, then it doesn't need to rank high on the search engines.
However, if your web site is meant to bring in sales, leads, news clients, members... what good is it doing way back on page 55 of Google for your best search terms? If you run a fitness center, shouldn't you be on the first page (or at least the first few pages) for "Your City Fitness Center" or "Your City Gym"? The same goes for all local businesses, from chiropractors to martial arts schools and health spas.
But it doesn't have to be local either. What if you manufacture fitness equipment, or produce a health supplement and want to market your products nationwide or globally? The same principal applies - either you compete for those key terms or you sit back in the corner and throw money away on hosting and web site design, never to obtain a positive return on investment.
Now that you know "something" needs to be done, let's discuss what that "something" is. It goes by the name Search Engine Optimization - SEO, for short. Search engine optimization is a mixture of Internet marketing, web site design, copywriting, PR, coding and other factors with the solitary goal of getting your web site to show up better on search engines for a certain group of keywords and phrases.
Professional search engine optimizers study the algorithms patented by major search engines to determine how each determines how to rank a web site. Google alone looks at over 200 factors when choosing where to place a web site on its result page for a search! Lucky for you there are firms out there dedicated to staying on top of the latest SEO strategies. Just be sure to choose the right one, because not all search engine optimizers are created equal.